Online Marketing

9 Mar 2021

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Best Benefits of a Digital Marketing Company to Businesses

If you’re feeling frustrated with the shot-in-the-dark effect of using traditional marketing for your business, it’s time to make a switch to digital marketing. You’ll find that your business gains valuable results when you start to invest in a digital marketing company to handle your marketing strategies.

What’s the buzz about digital marketing that has attracted hordes of businesses to invest in it? Are the success stories real or is it all hype?

 

What’s the fuss about digital marketing? The only way to understand digital marketing is to know more about it.

 

Affordable marketing strategy

Being an affordable marketing strategy is the greatest benefit digital marketing provides for all business types and sizes. Not only will digital marketing save your business money but also brings about increased revenues.

Radio spots, TV ads, and billboards are traditional marketing tactics that can cost a pretty penny. The sizable budgets of large businesses may afford this but far beyond the limited budgets of small and medium-sized businesses.

The same playing field for all businesses is provided by digital marketing. Reaching the targeted audience can now be an affordable option when a business opts for digital marketing.

The crucial part to consider in digital marketing is the choice of a digital marketing company. It’s best to go only for the reliable and reputable ones with a track record of providing the best results.

 

Provides the ability to reach your targeted audience

Reaching the right consumers or targeted audiences means using the most effective marketing campaign. Digital marketing is the single and most powerful tool to have in your arsenal if you want to reach your targeted audience.

Traditional marketing tactics cannot prove their worth when it comes to attracting the intended audience. Digital marketing, on the other hand, specifically reaches out to intended consumers that are interested in the products and services offered by your business.

The smartest and surest way to achieve great results in attracting consumer interest is to hire a reputable digital marketing company to handle the marketing campaign of your business.

 

Allows marketing changes as needed

Digital marketing offers a unique feature: the ability to change the marketing tactics if the desired results are not reached. The business campaigns used can be updated, content updated or social media ads tweaked as per need.

 

Enables you to reach a larger audience

Creating an early impact online is the best digital marketing strategy to reach a larger audience. Online competition can be pretty steep and the only way to get an edge is to use the best digital marketing strategies early on.

Shopping online has become the norm nowadays. People now look to search engines to provide information about the products and services they need. If your digital marketing strategy provides people the services or products they need, a positive impact is achieved.

People like to be educated about various products and services available online. The strategic content of your site is the surest way to direct the users to visit to learn more.

 

The numerous advantages provided by digital marketing offer businesses top opportunities to earn more without spending more. Grab the opportunity of creating a strong online presence for your business by hiring the services of a good digital marketing company. Contact us at Edge Marketing Brisbane to learn more about us.

 

By: Category: Online Marketing

accountant-office_1098-13392

18 Nov 2020

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4 Accounting Tips That Can Help Your Business Thrive

 

Running a business is a complex task. It’s not only making and selling a product or a service. It’s about generating and maintaining resources, and being prepared to meet all surprises and failures. Managing finances requires the expertise of accountants. Assets, revenues, liabilities and expenses and such factors are what need to be balanced in order to sustain your business. Here are 4 accounting tips that can help your business thrive.

Record

The most basic element in managing the finances is to keep everything in record. business accountants adelaide maintain financial statements, debit and credit entries, books and ledgers. Maintaining your records helps in making better assessments which can aid in decision making. You can not make decisions regarding any purchases, investments, expenses and much more without looking at these records as they tell you what came and went, and what is coming and going (present and future). Keeping a track of the cash flow like this will help you be prepared financially with a back up. Knowing future expenses and anticipated revenue can help make better future plans which don’t come to hit you in the back afterwards. Accountants can manually maintain these accounts, keep spreadsheets, or even operate a cloud based accounting system.

Petty Cash

There will be day to day running expenses which include reimbursements to the staff too. Having a petty cash account helps in maintaining separate finances for these daily and abrupt expenses. This will ensure that you have constant back up and cushioning. Your basic revenue and  finances remain untouched and organized. This keeps everything systematically sound. The flow of this petty cash must also be accounted for. This will be done separately and thus help assess overall finances better. You can keep adding to this from your main account. This will keep the burden off of either of these accounts and maintain a balance.

Tax Money

Every citizen and every business has to pay tax. It’s an obligation, a responsibility. Maintain a separate account for tax money. Being organized this way will help in being ready to pay taxes as they are due. Again, keeping all other finances like revenue, expenses and taxes separately will maintain an order. You can be more organized in your financial dealings and keep a track on the flow of money. Add it on your business policy to set aside a fixed percentage of the tax money, before it is due, from the revenue your business generates. Keeping separate accounts helps prevent mishaps. All personal finances should be kept apart from business finances. Within business finances stay organized by maintaining separate expenses, revenue and taxes accounts.

Managing Receipts and Invoices

A part of accounting records is managing receipts and invoices. All transactions should generate a receipt or an invoice. These should be categorized and then handed over to accountants so they can maintain a record. This even applies to cloud accounting. They should be arranged as per the type of the expense. Such a detailed account will eventually help manage finances more efficiently. 

 

By: Category: Blog, Online Marketing

13 Sep 2020

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Succeeding With an E-Commerce: 3 Tips for Marketing an Online Store

1. Focus on SEO
Traffic generated by search engines is the main channel for getting new visitors to your online store. Several factors come into play in SEO: the technical aspect, the structure of the page, the contents, the link profile and the optimization of keywords. SEO measures have a persistent effect on visibility and traffic . Every marketing manager should know the guidelines of Google, the most used search engine in the world. Those who do not follow his directives must deal with penalties in the ranking and drop in visits.

2. Think about optimization for mobile devices
More and more customers are shopping daily using mobile devices. Mobile Commerce has in fact contributed to a strong growth in purchases in e-commerce. In general, in 2015 a turnover of 14.6 billion was generated on mobile devices, double compared to 2014. The data confirm that in 2016 the trend will continue to be increasing and therefore every online store should optimize its site also for mobile devices. More information on this in the article on Mobile Commerce .

3. Know and take advantage of the offer
The competition in e-commerce is huge and therefore the competition analysis is the starting point for any marketing strategy. Stores should focus on the USP (Unique Selling Point), i.e. the most convincing distinctive feature of a product. To stand out from the competition, price is not always decisive, but it might be useful to offer free or particularly fast shipping, or even focus on quality customer service.

By: Category: Blog, Online Marketing

13 Sep 2020

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How to Create an Online Business – 5 Tips for You

1) First of all try to make this suggestion yours: your “It is NOT an IT project or it is not exclusively”.

If your is a small medium business you do not need an IT agency to develop your Online Business, instead you need the advice of a Web Agency with a team of experts with a in-depth knowledge of everything related to the web .How to Create an Online Business – 10 Tips for You

2) NEVER neglect the updates and security of your website.

If you have chosen to rely on a Web Agency as I wrote above it is very likely (even if it is NOT certain) that your site is built with WordPress , a very widespread system all over the world and for this very well known that can be violated more easily from hackers., on the contrary I assure you that WordPress is an extraordinary system only that it needs to be updated often to prevent it from being hacked by exploiting the bugs that hackers already know due to its widespread diffusion. The updates will help close all the flaws and make it more secure
avoiding a whole host of problems that I don’t want to address in this article.

NB this suggestion remains very important even if your site has been developed in another way.

3) If you have chosen a serious and reliable Web Agency and if the contents of your site are of quality and give added value compared to those of your competitors , your Web Site will spontaneously index itself on Google and all the main search engines and its main pages will likely get good natural rankings.

Without going into specifics and boring you with technical arguments that are or will be covered in other posts of this blog, I have included this point in the list to explain to you that these placements obtained in Google results could be nullified when sooner or later you decide or you will have to for a thousand.

Reasons to redo your site; if this happens, remember to always rely on the usual serious and reliable Web Agency mentioned above because by updating the architecture it is likely that the URL addresses of the (INDEXED) pages will change and users and search engines will no longer be able to recognize them making you lose the good positioning obtained!

If you want to learn more read this post of our blog in which we have dealt with this issue “in depth”, telling a case history of one of our clients.

4) In the 3rd point of the list you understood that an SEO Friendly website and good content can allow you to get good natural rankings on Google especially if you are targeting a local audience.

Now I want to add that to have even more important local visibility , your company cannot ignore having a business profile registered on Google My Business .

This is an absolutely free card that is very useful for your potential customers to find you in a specific location (restaurant, hotel, body shop, beauty center, etc).

In Italy there are still many businesses that have not claimed their business card, losing important business opportunities every day. Google My Business is the most important “connector” between the On & Offline activity of any kind of activity , for further information read our Google My Business guide always updated with all the news.

5) ECONOMIC BUDGET .

In the course of my “career” as a consultant, it has happened to me many times to see OnLine projects fail due to a wrong planning of the client’s budget. A good Web Agency can help you also from this point of view. The mistake NOT to make is “very simple”: avoid investing all or a large part of your budget in the website and in graphic creativity to be on par or better than your most important competitors!

My friend … your wish is legitimate and understandable but as we have said they are more important and probably have a greater economic availability that allows them to create a Website, Graphics, Videos etc without sacrificing Marketing and Advertisingwithout which your beautiful website, video etc would remain an end in themselves, unknown and unobtainable.

Even Online Marketing , or more precisely, the Web Marketing are essential for the success of a project , so plan your budget and facts advise so that it is used properly by finding a fair balance for all necessary activities.

By: Category: Blog, Online Marketing