13 Sep 2020
1. Focus on SEO
Traffic generated by search engines is the main channel for getting new visitors to your online store. Several factors come into play in SEO: the technical aspect, the structure of the page, the contents, the link profile and the optimization of keywords. SEO measures have a persistent effect on visibility and traffic . Every marketing manager should know the guidelines of Google, the most used search engine in the world. Those who do not follow his directives must deal with penalties in the ranking and drop in visits.
2. Think about optimization for mobile devices
More and more customers are shopping daily using mobile devices. Mobile Commerce has in fact contributed to a strong growth in purchases in e-commerce. In general, in 2015 a turnover of 14.6 billion was generated on mobile devices, double compared to 2014. The data confirm that in 2016 the trend will continue to be increasing and therefore every online store should optimize its site also for mobile devices. More information on this in the article on Mobile Commerce .
3. Know and take advantage of the offer
The competition in e-commerce is huge and therefore the competition analysis is the starting point for any marketing strategy. Stores should focus on the USP (Unique Selling Point), i.e. the most convincing distinctive feature of a product. To stand out from the competition, price is not always decisive, but it might be useful to offer free or particularly fast shipping, or even focus on quality customer service.